MASTER IN TOURISM MANAGEMENT a Roma

SEDE CORSO O MASTER

LUISS Business School - Roma (RM)

DURATA

12 mesi

DATE

dal 23 settembre 2019

ENTE ORGANIZZATORE

LUISS BUSINESS SCHOOL TUTTI I CORSI/MASTER DELL'OPERATORE

The Master in Tourism Management at LUISS Business School offers an enthusiastic learning experience to make your attitude towards Tourism Industry a competitive capability on the job market.

Why the Master in Tourism Management?

The tourism industry is expected to continue growing and increasing in economic relevance for the next two decades.  This growth will result in industry changes, more intense competition and new forms of cooperation among public and private actors as well as small companies and large international groups.

In this environment, the quality of human resources will be even more important for a company’s success. It will require a mix of capabilities to exploit opportunities offered by technology, to build networks among different actors and assets and to create complex tourist products.

In this program, you will build analytical and managerial skills to prepare for a career in tourism.

Objectives

The Master provides students with 60 ECTS credits. It prepares professionals for the Tourism Industry, building technical and managerial knowledge to operate in the field.

Learning methods and key courses

  • Top managerial education
  • Combination of lectures and labs
  • Field project
  • Business fundamentals
  • Analytical tools in tourism
  • Electives in hotel management, culture, e-business and luxury

Students with an undergraduate degree from all disciplines willing to develop competences in the Tourism industry.

Fluent English and personal motivation are required.

The program lasts one-year. After the Induction Week, the Term 1 provides strong business and economics fundamentals. During the Term 2 and 3, students experience core and electives courses related to tourism to build professional and personal competences. The Term 4 is dedicated to the Field Project during which students put their knowledge into practice.

Each term is described in detail below:

Induction Week

The Induction Week enables students to get to know their classmates and the team at LUISS Business School. It includes several workshops focused on:

  • megatrends and global scenarios
  • main learning methodologies
  • business case cracking
  • effective personal brand identity development
  • modern digital instruments exploitation

Students have the chance to meet the main teams with which they will be interacting during the Master:

  • Career Services
  • Class Coordinators
  • Corporate Relations
  • International Exchange Programs
  • Marketing Services

International Students have the opportunity to attend an intensive Italian Course before the Induction Week.

TERM 1

Preparatory Courses

  • Accounting
  • Financial Management
  • Strategy
  • Legal Issues in Tourism
  • Organisation & HRM in Tourism
  • Service Marketing

TERM 2

Core Courses

  • Data Management for Tourism
  • Digital Social Media Marketing
  • Economics of Tourism
  • Hospitality Management
  • Management of Tourist Destinations
  • Revenue and Yield Management
  • Transportation Management

TERM 4

FIELD PROJECT

The Field Project is the last mandatory part of the program which represents a great opportunity for students to apply the knowledge and competences acquired during the Master’s program. Each type of filed project helps students to accelerate their career advancement. Students will combine theory and practice, build professional connections, gain relevant work experience, strengthen their creative and analytical skills and increase their future employability.

The Field Project can be one of the following:

  • Internship: From educational training to the job reality. Students participate in an internship that will follow the educational program. Each Master’s program offers various internship options with different requirements to work in companies and organizations.
  • Entrepreneurial Project: Students develop their own business idea: from idea creation to the business plan and go-to-market.
  • Research Project: Students develop a research-based project on a subject identified together with the Faculty.

Scientific Director and Committee

Scientific Director Matteo Giuliano Caroli, Full Professor of International Business, Luiss Guido Carli University

Scientific Committee Paolo Boccardelli, Dean, LUISS Business School Luca Pirolo, Head of Master Programmes, LUISS Business School Giovanni Liberatore, Full Professor of Corporate Valuation, University of Florence Alessandro Zattoni, Full Professor of Strategy, LUISS Guido Carli University Antonio Barreca, General Manager, Federturismo Confindustria Nicola Bellini, Director, La Rochelle Tourism Management Institute, Groupe Sup de Co la Rochelle

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