The Master in Tourism Management at Luiss Business School offers an enthusiastic learning experience to make your attitude towards Tourism Industry a competitive capability on the job market.
Following the rapid evolution of the job market and the growing request for profiles with versatile knowledge related to the fashion, luxury and tourism industries, Luiss Business School has launched the Master in Fashion, Luxury & Tourism Management which offers a modern approach and education, finalised in establishing the foundation for a professional career in these fields.
The programme balances managerial courses with more strategic and creative lectures. The managerial course will give candidates the knowledge necessary to manage firms operating in these industries; the strategic and creative lectures, on the other hand, are necessary to fully understand the dynamics underlying these fields.
The Master is divided into 3 majors:
- Fashion Management
- Luxury Management
- Tourism Management
The Master allows students to receive a general managerial education before beginning the specialized paths of each Major. All majors start with the foundation and core concepts of management, economics, marketing, and branding with a special focus on the Italian market. The choice of a specific major depends on students’ interests and aspirations.
Why the Master in Tourism Management?
Tourism Management is a Major of the Luiss Master in Fashion, Luxury & Tourism Management
The tourism industry is expected to continue growing and increasing in economic relevance for the next two decades. This growth will result in industry changes, more intense competition and new forms of cooperation among public and private actors as well as small companies and large international groups.
In this environment, the quality of human resources will be even more important for a company’s success. It will require a mix of capabilities to exploit opportunities offered by technology, to build networks among different actors and assets and to create complex tourist products. The Master in Tourism Management will give you the tools to stand out in the sector, to create complex products, to develop new business models and to exploit the opportunities offered by technology.
And where better to study for a career in tourism management than at the Luiss Business School campus in the heart of Rome, one of the world’s most visited cities.
The Master provides students with 60 ECTS credits. It prepares professionals for the Tourism Industry, building technical and managerial knowledge to operate in the field.
Learning methods and key courses
- Top managerial education
- Combination of lectures and labs
- Field project
- Business fundamentals
- Analytical tools in tourism
- Electives in hotel management, culture, e-business and luxury
Students with an undergraduate degree from all disciplines willing to develop competences in the Tourism industry. Fluent English and personal motivation are required.
The program enables graduates to undertake career paths in a wide range of organizations in the Tourism Industry, including positions such as:
- Destination Manager
- Hotel Manager
- Sustainable Tourism Developer
- Tour Operator Manager
- Tourism Entrepreneur
- Tourist Experience Manager
- Tourist Web Marketing Manager
- Tourist Services Manager
The Career Service team supports student in defining their career path and in arranging meetings with public and private companies to explore job opportunities and do the Field Project. Throughout the program, the Career Service team offers:
- Individual Counselling: guidance for CV and cover letter preparation, interview techniques and contract negotiation.
- Ecareer Book: student CVs are available online to companies and institutions for recruitment.
- Business Presentations: conferences and meetings with executives to better understand the business world and the fields where they work.
The Field Project is the last mandatory part of the program which represents a great opportunity for students to apply the knowledge and competences acquired during the Master’s program. Each type of filed project helps students to accelerate their career advancement. Students will combine theory and practice, build professional connections, gain relevant work experience, strengthen their creative and analytical skills and increase their future employability.
The Field Project can be one of the following:
- Internship: From educational training to the job reality! Students participate in an internship that will follow the educational program. Each Master’s program offers various internship options with different requirements to work in companies and organizations.
- Entrepreneurial Project: Students develop their own business idea: from idea creation to the business plan and go-to-market.
- Research Project: Students develop a research-based project on a subject identified together with the Faculty.
The Master lasts 12 months and it is composed of 4 terms.
- Term 1: September – December 2019
- Term 2: January – Febraury 2020
- Term 3: March – May 2020
- Term 4: Internship
The curriculum is designed to ensure and support the progressive professional and personal growth of the students. Students will benefit from a productive learning experience made up of lessons, case studies, group work sessions, and a high-level faculty of both academics and professionals.
During the Master, students will receive constant support from Career Service who will help them increase their employability in the labour market and aid them in the search for a curricular internship.
Induction week is an introductive week in which students can settle in and familiarize themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations will be organized for the students. Students will meet their classmates and will have a better idea of the services offered, as well as the curricular and extra-curricular activities planned.
- CRM & Promotion
- Accounting & Performance Measurement
- Financial Management
- Organization & HRM
- Digital & Social Media Marketing
- Corporate Sustainability
- Organization & HRM in Tourism
- Legal Issues in Tourism
- Management of Tourist Destinations
- Hotel Strategic Management
- Hotel Operation Management
- Hospitality Management
- Luxury Channel & Distribution Management
- Economics of Tourism
- Revenue & Yield Management
- Transportation Management
- Tour Operator
Learning labs focus on personal development. During the programme, students develop cross-functional and soft skills by attending sessions during which they will: cultivate intellectual flexibility; develop problem solving skills; learn to adapt in diverse situations; refine cross-cultural awareness.
The curricular internship is generally done at the end of the Master and represents an opportunity for students to combine theory and hands-on experience, coming into direct contact with professionals working in the industry. Career Services supports students in their search for internship opportunities, thus helping to broaden students’ career prospects and giving them the possibility to acquire the necessary work experience, increasing and improving their skills and expanding their business network.
Scientific Director and Committee
Matteo Giuliano Caroli, Full Professor of International Business, Luiss Guido Carli University
Paolo Boccardelli, Dean, Luiss Business School Luca Pirolo, Head of Master Programmes, Luiss Business School Giovanni Liberatore, Full Professor of Corporate Valuation, University of Florence Alessandro Zattoni, Full Professor of Strategy, Luiss Guido Carli University Antonio Barreca, General Manager, Federturismo Confindustria Nicola Bellini, Director, La Rochelle Tourism Management Institute, Groupe Sup de Co la Rochelle
The Corporate Advisory Board (CAB) is a board composed of the Master Scientific Committee and representatives of the most important firms in the industry, which aims to ensure student employability and business partner satisfaction.
The learning objective of the master is to transmit a body of knowledge that encompasses new technologies, understanding industry dynamics through the involvement of companies that act as a bridge between the classroom and the job market.
During the CAB our Corporate Partners:
- Cooperate in the program design: sharing its objectives, curriculum, processes and training program.
- Participate in teaching and coordinating activities: with business managers contributing on-the-job experience.
- Support the Career Service team: through the Field Project, a key opportunity for the students to be involved in a company experience.