The Major in Tourism Management, held in Rome, offers an exciting learning experience to turn students’ passion for the tourism industry into a competitive skill on the job market.
Partnership: Federturismo Confindustri
The Tourism Industry is expected to keep on growing and increasing its economic relevance, mainly in a very appealing Country such as Italy. The expected growth and the new technologies will deeply affect big changes with a more intensive global competition and new forms of cooperation between public, private and big international groups and small companies.
The Master in Tourism Management at Luiss Business School offers an enthusiastic learning experience to make your attitude towards Tourism Industry a competitive capability on the job market.
The program is taught in English.
Objectives of the Major in Tourism Management
Following the rapid evolution of the job market and the growing request for profiles with a versatile understanding of the fashion, luxury and tourism industries, Luiss Business School has launched the Master’s Degree Programme in Fashion, Luxury & Tourism Management. The programme offers a modern approach to the field to establish a solid foundation for a successful career.
The programme balances managerial courses with more strategic and creative lectures. The management courses give candidates the knowledge they need to lead companies operating in these industries while the strategic and creative lectures give students a deep understanding of the field’s underlying dynamics.
The Master’s Programme is divided into the following majors:
- Fashion Management (English, Rome)
- Luxury Management (English, Rome)
- Tourism Management (English, Rome)
- Tourism Management (Italian, Belluno)
- Fashion and Luxury Business (English, Milan and Amsterdam)
The programme allows students to receive a general managerial education paired with the specialised paths of each major. All majors start with the foundations and core concepts of Management, Economics, Marketing, and Branding with a special focus on the Italian market.
Tourism Management is a Major of the Luiss Master in Fashion, Luxury & Tourism Management.
The tourism industry is expected to continue growing for the next two decades. This will inevitably lead to changes within the industry, more intense competition, and new forms of cooperation among public and private actors, as well as small companies and large international groups.
The quality of human resources will be even more important for a company’s success. It will require a variety of skills to take advantage of all the opportunities offered by new technologies, to build networks among different actors and assets, and to create complex products. The Major in Tourism Management gives students the tools to stand out in the sector.
The Master’s Degree Programme in Fashion, Luxury and Tourism Management – Major in Tourism Management provides students with 60 European Credit Transfer and Accumulation System (ECTS).
Target audience of the Major in Tourism Management
The Major in Tourism Management is aimed at recent graduates — or those graduating soon — who are interested in developing competencies required in the tourism industry.
The programme puts students on career paths in a wide range of organisations in positions such as:
- Destination Manager
- Hotel Manager
- Sustainable Tourism Developer
- Tour Operator Manager
- Tourism Entrepreneur
- Tourist Experience Manager
- Tourist Web Marketing Manager
- Tourist Services Manager
The curriculum of the Major in Tourism Management is designed to ensure and support the progressive professional and personal growth of students who benefit from a productive learning experience: lessons, case studies, group work sessions, and a high-level faculty comprised of both academics and professionals.
During the Master’s Degree Programme, students receive constant support from the Career Service Office that helps them increase their employability and find a curricular internship.
The induction week is an introductive week to the Major in Tourism Management during which students can settle in and familiarise themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations allow students to meet their classmates and get a better idea of the services offered by Luiss Business School, as well as curricular and extracurricular activities.
General management courses aim to give all students the necessary business management foundations in order to better understand new concepts that will be introduced during the core and advanced courses. The general management courses provide students with an overview that is highly useful upon entering the job market.
- CRM & Promotion
- Accounting & Performance Measurement
- Financial Management
- Organisation & HRM
- Digital & Social Media Marketing
- Corporate Sustainability
The core courses introduce students to industry-focused concepts that are specific to this major. These courses provide students with the key principles and skills they need to better understand their chosen sector.
- Organisation & HRM in Tourism
- Legal Issues in Tourism
- Management of Tourism Destinations
- Hotel Strategic Management
- Hospitality Management
- Luxury Channel & Distribution Management
- Economics of Tourism
The advanced courses provide students with an in-depth perspective on specific business aspects, adopting a more practical approach.
- Revenue & Yield Management
- Transportation Management
- Management of Tour Operators
Learning labs focus on personal development. During the programme, students develop cross-functional and soft skills by attending sessions to cultivate intellectual flexibility, develop problem solving skills, learn to adapt in diverse situations and refine cross-cultural awareness.
The curricular internship is generally done at the end of the Major in Tourism Management and represents an opportunity for students to combine theory and hands-on experience, coming into direct contact with professionals working in the industry. The Career Service Office supports students in their search for internship opportunities, thus helping to broaden their career prospects and giving them the possibility to acquire the necessary work experience, both increasing and improving their skills while expanding their business network.
The field project is a great opportunity for students to put into practice the knowledge and competences acquired during the Master’s Degree Programme. Each type of field project helps students to move faster in their career path. Students combine theory and practice, build professional connections, gain relevant work experience, strengthen their creative and analytical skills, thus increasing their future employability.
The field project can be one of the following:
- internship: from educational training to reality, students participate in an internship that follows the educational programme
- entrepreneurial project: students develop their own business idea, from the idea creation to the business plan and go-to-market;
- research project:students develop a research-based project on a subject selected with faculty members
The Master’s Degree Programme in Fashion, Luxury and Tourism Management – Major in Tourism Management lasts 12 months and is divided in 4 terms.
Matteo Giuliano Caroli, Full Professor of International Business, Luiss Guido Carli University
Antonio Barreca, General Manager, Federturismo Confindustria Nicola Bellini, Director, La Rochelle Tourism Management Institute, Groupe Sup de Co la Rochelle Paolo Boccardelli, Dean, Luiss Business School Luca Pirolo, Head of Master’s Programmes, Luiss Business School
Luiss Business School’s partners actively participate in the Major in Tourism Management, coming into direct contact with students and establishing a bilateral dialogue with them through specific courses, seminars and workshops. The interventions of the partners in the sector guarantees students a 360-degree experience in the fields and within the national and international market.
- Eden Viaggi
- Federturismo Confindustria
- Gran Melià
- Lungarno Collection
- NH Hotel Group
- Nuovo Transporto Viaggiatori
- Pellicano Hotels
- UNA Hotels & Resorts
Corporate Advisory Board
The Corporate Advisory Board (CAB) — composed of the Master’s Degree Programme Scientific Committee and representatives of the most important firms in the industry — aims to ensure student employability and business partner satisfaction.
The objective of the programme is to transmit a body of knowledge that encompasses new technologies, and an understanding of industry dynamics through the involvement of companies that act as a bridge between the classroom and the job market.
During the CAB our Corporate Partners:
- Cooperate in the program design: sharing its objectives, curriculum, processes and training program
- Participate in teaching and coordinating activities: with business managers contributing on-the-job experience
- Support the Career Service team: through the field project, a key opportunity for students to be involved in a company experience