The Major in Digital Ecosystem of the Master in Management and Technology (MM&T) is designed for talented graduates looking to build the distinctive capabilities and valuable knowledge required to merge business and technology-driven strategies. It develops digital capabilities, managerial skills and leadership techniques for succeeding in firms in the digital ecosystem or in businesses undergoing a digital transformation process.
The digital ecosystem impacts every business. The resulting transformation affects organizational structures, brand positioning, the customer experience, marketing and communication strategies and the integration of back-end processes. IT providers and agencies are devoting substantial resources to support businesses to execute impactful digital initiatives and succeed in the digital transformation process.
The Major prepares students to:
• Adapt corporate strategy through the implementation of integrated services and products.
• Add value in companies, contributing to the development of innovative ideas to exploit digital tools and implement new business models.
• Build T-shaped capabilities, providing the business foundation to leverage digital expertise and become industry leaders.
• Create and protect a company’s web reputation, adopting new digital communication channels.
• Extract, clean, interpret, communicate and protect information coming from complex data analysis.
• Reinvent the customer experience, exploiting new digital channels and techniques useful for the overall organization, from marketing to sales to distribution.
• Reengineer operational processes, gaining a wide understanding of the potential changes in firm practices to adapt to new digital technologies.
• Understand the threats of cyber risk and the protection methodologies expected by cyber law.
Basic requirement for accessing: BA or MSc Degree.
The program lasts 12 months and is divided into four terms. To access each term, students are required to successfully pass exams. After the Induction Week, the Term 1 builds strong business and economics fundamentals, covering the cornerstones of strategic management and providing an overview of cutting-edge tools and techniques. The Term 2 and 3 are dedicated respectively to the Core and Advanced Courses. The Term 4 is the Field Project during which students put their knowledge into practice.
The Induction Week enables students to get to know their classmates and the team at LUISS Business School. It includes several workshops focused on:
• Megatrends and global scenarios
• Main learning methodologies
• Business case cracking
• Employability Trends
• Modern digital instruments exploitation
• Accounting & Financial Management
• Economics of Strategy
• Organization & HR Management
• Econometrics and Statistics
• Adapting Firm Strategy to the Digital Age
• Managing Business Digitization: Predicting Organizational Impact
• Establishing Digital Positioning
• Reimagining the Customer Experience
• Data Analysis, Mobility, Proximity and App-based Marketing
• Digital & Mobile Innovation Management
• Facing Reputational Distress in the Mobile Digital Economy
• Managing Cyber Security and Cyber Law
• Mastering Digital Governance
• Reengineering Operational Processes
Students complete the program with a field project that consists of individual assignments accomplished under the supervision of a company mentor and an academic tutor, oriented at solving a real company problem identified by LUISS Corporate Partners.
Learning Labs focus on personal development. Students develop cross-functional and soft skills by attending sessions during which they will:
• Cultivate intellectual flexibility
• Develop problem solving skills
• Learn to adapt in diverse situations
• Refine cross-cultural awareness
The following LABs are available: • Adventure • Project Management • Creativity • Digital skills • Going global • Soft skills • Social & Enviromental Impact