The Major in Luxury Management gives students a deep understanding of the luxury industry, providing them with the skills needed to excel in the environment.
Objectives of the Major in Luxury Management
Following the rapid evolution of the job market and the growing request for profiles with a versatile understanding of the fashion, luxury and tourism industries, Luiss Business School has launched the Master’s Degree Programme in Fashion, Luxury & Tourism Management. The programme offers a modern approach to the field to establish a solid foundation for a successful career.
The programme balances managerial courses with more strategic and creative lectures. The management course gives candidates the knowledge they need to lead companies in these industries while the strategic and creative lectures, give students a deep understanding of the field’s underlying dynamics.
The Master’s Degree Programme is divided into the following majors:
- Fashion Management (English, Rome)
- Luxury Management (English, Rome)
- Tourism Management (English, Rome)
- Tourism Management (Italian, Belluno)
- Fashion and Luxury Business (English, Milan and Amsterdam)
The Master’s Degree Programme allows students to receive a general managerial education before beginning the specialised paths of each major. All majors start with the foundations and core concepts of Management, Economics, Marketing, and Branding with a special focus on the Italian market.
Luxury Management is one of the majors of the Master’s Degree Programme in Fashion, Luxury & Tourism Management.
The uniqueness of the luxury industry lies in the fact that luxury products and services require promotion and distribution that follow different logics. Luxury products target specific niches of the market that are willing to pay more for them. The luxury industry, even during the global economic crisis, did not only survive but continued to show a stable, unexpected growth (Bain report, 2015).
The Major in Luxury Management will provide participants with the skills and competencies required to become a key figure within the industry. The Programme has selected the best lecturers from several luxury segments to provide participants with a fruitful learning experience. Lecturers train students with a practical and efficient approach involving group projects, case studies and role playing, enabling each participant to gain great practice.
Throughout the programme, students:
- understand the operating mechanisms in the various luxury segments and in the luxury industry as a whole
- comprehend corporate and business strategies
- discover the modern key figures operating in the luxury industry and develop competencies and skills to access those jobs
- manage the product portfolio and analyse distributional channels
- become proficient with communication and image tools and techniques
The Master’s Degree Programme in Fashion, Luxury & Tourism Management – Major in Luxury Management is a one-year Master of Science that provides students with 60 European Credit Transfer and Accumulation System (ECTS).
Target audience of the Major in Luxury Management
The Major in Luxury Management is aimed at recent graduates — or those graduating soon — interested in developing competencies required in the fashion industry.
The programme enables graduates to undertake career paths in a wide range of organisations in the luxury industry, in positions including:
- Luxury Advisor
- Luxury Products and Brand Image Promoter
- Retail or Wholesale Manager
- Operations and Supply Chain Support
- Press Agent
- Luxury Communication Manager
The curriculum of the Major in Luxury Management is designed to ensure and support the progressive professional and personal growth of students who benefit from a productive learning experience: lessons, case studies, group work sessions, and a high-level faculty comprised of both academics and professionals.
During the Master’s Degree Programme, students receive constant support from the Career Service Office that helps them increase their employability and find a curricular internship.
The induction week is an introductive week to the Major in Luxury Management during which students can settle in and familiarise themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations allow students to meet their classmates and get a better idea of the services offered by Luiss Business School, as well as curricular and extracurricular activities.
General management courses aim to give all students the necessary business management foundations in order to better understand new concepts that will be introduced during the core and advanced courses. The general management courses provide students with an overview that is highly useful upon entering the job market.
- CRM & Promotion
- Accounting & Performance Measurement
- Financial Management
- Organisation & HR Management
- Digital & Social Media Marketing
- Corporate Sustainability
The core courses introduce students to industry-focused concepts that are specific to this major. These courses provide students with the key principles and skills they need to better understand their chosen sector.
- Organisation & People Management in Luxury and Fashion Firms
- Brand Strategies in Fashion Industry
- Operation & Supply Chain Management
- Business Models in Luxury Industries
- Luxury Channel & Distribution Management
- Management Control
- Luxury Market & Key Players
- Tour Operator
- Store Concept & Design
- Product & Merchandising
- Consumer Behaviour in Luxury Industries
- Focus Areas:
- Jewelry and Watches
- Cars & Yachts
- Design and Art
- Beauty & Fragrancies
- Hotel & SPA
- Wines & Food
- Fashion and Accessories
At the end of lectures, students test their preparation by carrying out an exciting group project. Under the guidance of a tutor, they tackle a real case, chosen by our partners, and present their conclusions to a committee of experts
Learning labs focus on personal development. During the programme, students develop cross-functional and soft skills by attending sessions to cultivate intellectual flexibility, develop problem solving skills, learn to adapt in diverse situations and refine cross-cultural awareness.
The curricular internship is generally done at the end of the Major in Luxury Management and represents an opportunity for students to combine theory and hands-on experience, coming into direct contact with professionals working in the industry. The Career Service Office supports students in their search for internship opportunities, thus helping to broaden their career prospects and giving them the possibility to acquire the necessary work experience, both increasing and improving their skills while expanding their business network.
The Master’s Degree Programme in Fashion, Luxury & Tourism Management – Major in Luxury Management lasts 12 months and is divided in 4 terms.
Scientific Director of the master
Luca Pirolo, Head of Master Programmes, Luiss Business School
Scientific Director of the major in Luxury Management
Alberto Festa, Luxury Consultant Kering Group
Olivia Mariotti, Olivia Mariotti & Co Gianluca Brozzetti, Ceo Buccellati Claudia D’Arpizio, Partner Bain & Co. Italy Alberto Festa, Scientific Director of the major in Luxury Management Luca Pirolo, Head of Master Programmes, Luiss Business School Ferruccio Ferragamo, President Salvatore Ferragamo S.p.A. Massimo Paloni, Global Supply Chain Executive Vice President Bulgari Massimo Paoloni, Global Supply Chain Executive Vice President, Bulgari
Luiss Business School’s partners actively participate in the Major in Luxury Management, coming into direct contact with students and establishing a bilateral dialogue with them through specific courses, seminars and workshops. The interventions of the partners in the sector guarantees students a 360 degrees experience in the fields and within the national and international market.
Network of firms
The Major in Luxury Management benefits from a network of partner companies that play a key role in the industry, including:
- Land Rover
- The St. Regis Roma
Corporate Advisory Board
The Corporate Advisory Board (CAB) — composed of the Master’s Degree Programme Scientific Committee and representatives of the most important firms in the industry — aims to ensure student employability and business partner satisfaction.
The objective of the programme is to transmit a body of knowledge that encompasses new technologies, and an understanding of industry dynamics through the involvement of companies that act as a bridge between the classroom and the job market.
During the CAB our Corporate Partners:
- Cooperate in the program design: sharing its objectives, curriculum, processes and training program
- Participate in teaching and coordinating activities: with business managers contributing on-the-job experience
- Support the Career Service team: through the field project, a key opportunity for students to be involved in a company experience