MASTER IN INTERNATIONAL MARKETING AND STRATEGIC COMMUNICATION a Milano

SEDE CORSO O MASTER

Sede da definirsi

DURATA

11 mesi - 1200 ore

DATE

Data da definirsi

ENTE ORGANIZZATORE

Fondazione Accademia di Comunicazione TUTTI I CORSI/MASTER DELL'OPERATORE

Since the very start in 1988, Accademia di Comunicazione has always been committed to the development of international projects of factual cooperation, identifying as a priority the starting, growing and consolidating of links with foreign academic and professional Institutions in the field of education and training focused on information/communication in order to meet the challenges that the globalisation of markets and European integration make us confront with.

As a significant achievement of our international commitment, Accademia di Comunicazione has been the first School in Europe to design and deliver, in 1993, an international modular Course of Master in European Business Communication in partnership with the Nottingham Trent University, Sup de Pub Campus/Paris, Leuven University, the Universidad Complutense de Madrid, the Universitat Autonoma de Barcelona and the Università agli Studi of Siena.

Though its initial structure, and title, has necessarily been revised over the years to meet the need of carefully adjusting and updating the programme contents in order to keep up with the developmental trends of the communication industry, the Programme still remains faithful to the original philosophy of providing participants with a unique learning experience by studying in different learning environments.

Background

The three institutions offering the modular programme of Master in International Marketing and Strategic Communication have an acknowledged excellent reputation in the specific area of the modules they deliver.

The Accademia di Comunicazione, founded in 1988 in Milan, is an independent university-level Institution and the first School in Italy where the teaching philosophy of learning by doing places emphasis both on theoretical knowledge and professional skills.

Nottingham Business School, the largest of the 8 Faculties in Nottingham Trent University, has a longstanding tradition in delivering post-graduate courses with an international focus.

The Universitat Autonoma de Barcelona is highly reputed and "centre of excellence" in the Audio-visual sector of Communication, offering first-rate technological equipment.

 

University degree and/or relevant work experience  
Fluency in Italian  
Good command of English  
Intermediate level of Spanish desirable but not a prerequisite
Admission will be based on evaluation of the C/V and the Statement of Purpose, individual interviews and language tests where appropriate.

Dates and duration of course: 11 months full-time (summer break in August) totalling 1200 hours of tuition followed by a 3-to-6-month internship  

Starting date: October  Application deadline: October 15th  

Deferred admission may be considered  

Faculty: international staff from the institutions offering the modules and a number of visiting professors and distinguished practitioners from the communication industry  

Class size: 20

Pedagogical methods/Assessment

A variety of teaching and learning methods will be used to provide theoretical understanding and a practical application of business communications and media management: seminars, lectures, case studies, simulations, work-based projects. Assessment will be based on coursework, reports and project works and it will encourage creativity and creative problemsolving in addition to the knowledge and competencies to be achieved.

Programme

The Programme of Master in International Marketing and Strategic Communication addresses to graduates strongly motivated to acquire the competitive marketing and communication tools enabling them to tackle the increasing globalisation in business and society.

Course Aim & Objective

The education and training of a professional able to manage marketing and business communications with international vision and advanced tools in the ambit of the strategic policies of brand, product and service and a thorough knowledge of media management. The objective of the Course is to create the professional profile of a generalist with the theoretical basis and practical skills to be immediately operational in different work environments: companies, agencies, pro-social and non-profit organisations. The educational methodologies, though diversified and multicultural, will all place a strong emphasis on the capability to face and anticipate the rapid evolution of communication by means of a creative approach to the analyses and solutions. Participants will tackle all aspects of business communication, from marketing to public relations, from account management to media management devoting particular attention to the impact the internet and the Web have on communication and the changes and opportunities they bring about. Consistently with the methodological approach of learning by doing, all theoretical knowledge will see the achieved competencies turn into practical application skills thanks to communication projects, simulations as well as real-world projects from real clients, thanks to Accademia close links with the professional world.

Dates and duration of course: 11 months full-time (summer break in August) totalling 1200 hours of tuition followed by a 3-to-6-month internship  

Starting date: October  Application deadline: October 15th  

Deferred admission may be considered  

Faculty: international staff from the institutions offering the modules and a number of visiting professors and distinguished practitioners from the communication industry  

Class size: 20

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