Luxury Management is a Major of the Luiss Master in Fashion, Luxury & Tourism Managemen. This programme helps students to understand how to master the features of the Luxury industry.
Following the rapid evolution of the job market and the growing request for profiles with versatile knowledge related to the fashion, luxury and tourism industries, Luiss Business School has launched the Master in Fashion, Luxury & Tourism Management which offers a modern approach and education, finalised in establishing the foundation for a professional career in these fields.
The programme balances managerial courses with more strategic and creative lectures. The managerial course will give candidates the knowledge necessary to manage firms operating in these industries; the strategic and creative lectures, on the other hand, are necessary to fully understand the dynamics underlying these fields.
The Master is divided into 3 majors:
- Fashion Management
- Luxury Management
- Tourism Management
The Master allows students to receive a general managerial education before beginning the specialized paths of each Major. All majors start with the foundation and core concepts of management, economics, marketing, and branding with a special focus on the Italian market. The choice of a specific major depends on students’ interests and aspirations.
WHY THE MASTER IN LUXURY MANAGEMENT?
Luxury Management is a Major of the Luiss Master in Fashion, Luxury & Tourism Management.
This programme helps students to understand how to master the features of the Luxury industry.
The uniqueness of the Luxury industry and all its segments rely on the fact that luxury products and services require to be promoted and distributed with different logics. Luxury products have to target specific niches of the market that are willing to pay more for them. Luxury industry, even during the global economic crisis, did not just survive but it continued to show a stable unexpected growth (Bain report, 2015). The overall market exceeded €1 trillion in 2015 and personal luxury goods ballooned to more than €250 billion in 2015, more than tripling over the past 20 years. This represents a 13% growth over 2014.
The overall luxury market has a value of 1045 billion Euros and the personal luxury goods market of 253 billion Euros.
Italy is the first European market with a value of 17,3 billion Euros for the personal luxury goods segment. US is the first market and alone accounts for 78,6 billion Euros. It is the largest global market, bigger than the next four combined together (Japan, China, Italy, France).
Master in Luxury Management will provide participants with skills and competencies required to become a key figure within this industry. Italy represents one of the main locus for luxury industries, especially when it comes to some sectors such as fashion, luxury cars, yachts and luxury hospitality. However, because of the exponential growth of the emerging markets, the luxury industry continues to flourish. Almost half of the total number of luxury consumers is based in emerging markets and the Chinese luxury market is the main driving force of this phenomenon. Luiss Master in Luxury Management will give the right attention to these processes to allow participants to acquire a deeper knowledge of these markets.
In addition, Master in Luxury Management has selected the best lecturers from several luxury segments providing participants with a fruitful learning experience. Thanks to their strong work background, the lecturers will train students with a practical and efficient approach that will result in group projects, case studies and role playing enabling each participant to practice directly the work done in the luxury businesses.
What you will learn:
- Understand the operating mechanisms in the various Luxury segments and in the Luxury industry as a whole
- Comprehend corporate and business strategies
- Discover the modern key figures operating in the Luxury industry and develop competencies and skills to access those jobs
- Manage the product portfolio and analyse distributional channels
- Become proficient with communication and image tools and techniques
The Master is intended for students with any undergraduate degree and willing to develop competences in the Luxury industry.
The Master lasts 12 months and it is composed of 4 terms.
- Term 1: September – December 2019
- Term 2: January – March 2020
- Term 3: Apri – June 2020
- Term 4: Internship
The curriculum is designed to ensure and support the progressive professional and personal growth of the students. Students will benefit from a productive learning experience made up of lessons, case studies, group work sessions, and a high-level faculty of both academics and professionals.
During the Master, students will receive constant support from Career Service who will help them increase their employability in the labour market and aid them in the search for a curricular internship.
Induction week is an introductive week in which students can settle in and familiarize themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations will be organized for the students. Students will meet their classmates and will have a better idea of the services offered, as well as the curricular and extra-curricular activities planned.
- CRM & Promotion
- Accounting & Performance Measurement
- Financial Management
- Organization & HRM
- Digital & Social Media Marketing
- Corporate Sustainability
- Organization & People Management in Luxury and Fashion Firms
- Brand Strategies in Luxury Industries
- Operation & Supply Chain Management
- Business Models in Luxury Industries
- Luxury Channel & distribution Management
- Management Control
- Luxury Market & Key Players
- Tour Operator
- Store Concept & Design
- Product & Merchandising
- Consumer Behaviour in Luxury Industries
- Focus Areas
LUXURY SPECIALIZATION AREAS
- Jewelry and Watches
- Cars & Yachts
- Design and Art
- Beauty & Fragrancies
- Hotel & SPA
- Wines & Food
- Fashion and Accessories
At the end of lectures, students will test their preparation by carrying out an exciting group project. Under the guidance of a tutor they will tackle a real case, chosen by our partners, and present their conclusions to a committee of experts.
Learning labs focus on personal development. During the programme, students develop cross-functional and soft skills by attending sessions during which they will: cultivate intellectual flexibility; develop problem solving skills; learn to adapt in diverse situations; refine cross-cultural awareness.
The curricular internship is generally done at the end of the Master and represents an opportunity for students to combine theory and hands-on experience, coming into direct contact with professionals working in the industry. Career Services supports students in their search for internship opportunities, thus helping to broaden students’ career prospects and giving them the possibility to acquire the necessary work experience, increasing and improving their skills and expanding their business network.
Scientific Director and Committee
Scientific Director Barbara Sveva Magnanelli, Assistant Professor
Track Director Alberto Festa, Luxury Consultant Kering Group
Olivia Mariotti, Olivia Mariotti & Co
Gianluca Brozzetti, Ceo Buccellati
Claudia D’Arpizio, Partner Bain & Co. Italy
Alberto Festa, Luiss Master of Fashion & Luxury Management – Luxury track Director
Luca Pirolo, Head of Master Programmes, Luiss Business School
Ferruccio Ferragamo, President Salvatore Ferragamo S.p.A.
Massimo Paloni, General Manager BULGARI