MASTER IN FASHION & LUXURY MANAGEMENT - MAJOR IN FASHION MANAGEMENT a Roma

SEDE CORSO O MASTER

LUISS Business School - Roma (RM)

DURATA

12 mesi

DATE

dal 21 ottobre 2020

ENTE ORGANIZZATORE

LUISS BUSINESS SCHOOL TUTTI I CORSI/MASTER DELL'OPERATORE

Fashion is a Major of the Master in Fashion, Luxury & Tourism Management, that gives you a deep knowledge of the competences and knowledge needed to excel in such a thriving environment.

Following the rapid evolution of the job market and the growing request for profiles with versatile knowledge related to the fashion, luxury and tourism industries, Luiss Business School has launched the Master in Fashion, Luxury & Tourism Management which offers a modern approach and education, finalised in establishing the foundation for a professional career in these fields.

The programme balances managerial courses with more strategic and creative lectures. The managerial course will give candidates the knowledge necessary to manage firms operating in these industries; the strategic and creative lectures, on the other hand, are necessary to fully understand the dynamics underlying these fields.

The Master is divided into 3 majors:

  • Fashion Management
  • Luxury Management
  • Tourism Management

The Master allows students to receive a general managerial education before beginning the specialized paths of each Major. All majors start with the foundation and core concepts of management, economics, marketing, and branding with a special focus on the Italian market. The choice of a specific major depends on students’ interests and aspirations.

WHY THE MASTER IN FASHION MANAGEMENT?

Fashion Management is one of the Luiss Master in Fashion, Luxury & Tourism Management Majors. Fashion shows, catwalks, models and luxury outfits. The world of fashion undoubtedly has a power to fascinate and attract superior to the one exercised by other industries. However, the exterior aspects of this world, indeed made of catwalks, magazines and outfits, are just the final output of a long process in which creative elements combine with relevant entrepreneurial and managerial skills. For a long time knowing how to create, innovate and design have been considered the essential conditions for the foundation of a successful business or product in the fashion field. Today things are different. Competition is becoming everyday stronger and more pressing; therefore, the market is now requesting adequate managerial competences combined to strong creative competencies. The model which is now emerging, inside the great international fashion companies, sees the creative director as the perfect embodiment of this double soul: on one side the creative component, as source of the business differentiation recognized and appreciated by the consumers market, on the other the managerial one, that enables to reach and maintain the competitive advantage position.

The fashion industry is a very fascinating world, characterized by extremely complex mechanisms. It is a field undergoing continuous transformations, it is dynamic, demanding and requires concrete competences. The next generation of managers of the fashion industry will have to possess a broad range of notions and information.

Objectives

The Master in Fashion Management transforms the classrooms in meeting points between great professionals of this industry and students. Influent guest speakers will provide candidates with a learning outcome made by high quality professional experiences, technical notions and compelling case studies to be inspired from. Students will be shown a 360° vision of the business scene of the fashion system and all the job opportunities will be described to inspire, incentivize and direct candidates to the fashion area more suited to their inclinations and capacities.

What you will learn:

  • Understand the operating mechanisms in fashion firms and in the fashion industry;
  • Comprehend corporate and business strategies;
  • Study how to manage the product portfolio;
  • Learn how to analyse retail channels;
  • Become proficient with communication and image tools and techniques;
  • Discover the modern key roles operating in the fashion industry.

The Master is intended for students with any undergraduate degree and willing to develop competences in the fashion industry.

ACADEMIC CALENDAR

The Master lasts 12 months and it is composed of 4 terms.

  • Term 1: September – December 2019
  • Term 2: January – March 2020
  • Term 3: Apri – June 2020
  • Term 4: Internship

The curriculum is designed to ensure and support the progressive professional and personal growth of the students. Students will benefit from a productive learning experience made up of lessons, case studies, group work sessions, and a high-level faculty of both academics and professionals.

During the Master, students will receive constant support from Career Service who will help them increase their employability in the labour market and aid them in the search for a curricular internship.

INDUCTION WEEK

Induction week is an introductive week in which students can settle in and familiarize themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations will be organized for the students. Students will meet their classmates and will have a better idea of the services offered, as well as the curricular and extra-curricular activities planned.

General Management

  • Strategy
  • CRM & Promotion
  • Accounting & Performance Measurement
  • Financial Management
  • Organization & HRM
  • Digital & Social Media Marketing
  • Corporate Sustainability

CORE COURSES

  • Organization & People Management in Luxury and Fashion Firms
  • Branding
  • Brand Strategies in Fashion Industry
  • Operation & Supply Chain Management
  • Business Models in Fashion Industry
  • Distribution
  • Management Control
  • Fashion History
  • Fashion Law
  • Communication
  • Product & Merchandising

PROJECT WORK

At the end of lectures, students will test their preparation by carrying out an exciting group project. Under the guidance of a tutor they will tackle a real case, chosen by our partners, and present their conclusions to a committee of experts.

LEARNING LABS

Learning labs focus on personal development. During the programme, students develop cross-functional and soft skills by attending sessions during which they will: cultivate intellectual flexibility; develop problem solving skills; learn to adapt in diverse situations; refine cross-cultural awareness.

INTERNSHIP

The curricular internship is generally done at the end of the Master and represents an opportunity for students to combine theory and hands-on experience, coming into direct contact with professionals working in the industry. Career Services supports students in their search for internship opportunities, thus helping to broaden students’ career prospects and giving them the possibility to acquire the necessary work experience, increasing and improving their skills and expanding their business network.

Scientific Director

Barbara Sveva Magnanelli, Assistant Professor

Track Director

Olivia Mariotti, Olivia Mariotti & Associates

Scientific Committee

Pietro Beccari, CEO Fendi

Marco Casoni, CEO Dondup

Ferruccio Ferragamo, President Salvatore Ferragamo S.p.A.

Olivia Mariotti, LUISS Master of Fashion & Luxury Management – Fashion track Director

Matteo Marzotto, Entrepreneur and Manager

Fulvio Peppucci, General Manager – The Level Group

Luca Pirolo, Director LUISS Creative Business Center

Giacomo Santucci, Partner Kaleidos Corporate Finance

Stefano Sassi, President & CEO Valentino Fashion Group S.p.A.

Martino Scabbia Guerrini, President of Contemporary & Jeanswear Brands of VF International

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